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Bachmann & Associates | Uncategorized

Category Archives: Uncategorized

Heathrow Country Club — 30th Anniversary Shoot

The silly B&A group at the 30th Anniversary party!


We spent the last month working closely & creatively with Heathrow Country Club to produce this beautiful 30th Anniversary film for their club members. Watching the members go through the emotions that the film brought forth was so heartwarming and endearing. The laughs, smiles, and tears were all perfect reactions. Take a look at the film (short version) of this spectacular club! Here is our film crew taking a break in a festive moment.

If your country club could use a creative promo video like this one below, please contact Bachmann & Associates for more information on what we can do to help you with your marketing! Email us at michele@billbachmann.com

Perfect Light

Artists are always perceived as a bit “different” from ordinary folks, but we think that’s a good thing isn’t it? For those of us who are blessed with artistic talent (and there are all kinds), the world sometimes takes on a life of its own when your imagination is full of wonder and your creativity is just waiting to come out on a blank canvas (or film).

Artists are constantly asked the question, “What inspires you?”. When asking an artist this question you may receive many different replies, varying from human eyes, to the texture of an object, to personal inner feelings. However, for us, we are inspired by something as simple as light.

Light. Something you see everyday in so many different shapes and forms and dare to recognize the subtle differences. Light and illumination are the basics of photography and though it may seem simple and mundane, light is the inspiration for some of the greatest images we’ve ever produced. Without light, there is no illumination. Photography is about capturing light and recording it, whether on paper, or more frequently now, in a digital format. As a photographer, you control the amount, intensity and duration of light required to create an image.

Majestic natural light is truly what inspires us. It can stop us in our tracks, make us catch our breath and reach for our cameras in an instant. When the sun is near the horizon, sunlight travels through a greater depth of atmosphere, reducing the intensity of direct light to create almost an ambiance. This is called the magic hour (or golden hour) by us photographers, and is easily considered the best time of day to us. Most of our finest naturally lit images were taken during this magical time.

The quality and characteristics of light vary from subtlety soft and dreamy to dark and dramatic. Each image evokes a feeling just by the way the image is lit. However, the shadows are just as important as the light areas. The silhouettes, and things left out completely are what sparks the viewers imagination and portrays the mood the creator is attempting to convey. We live life by following the light… or lack thereof.

I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars. –Og Mandino

Be inspired!


Bachmann & Associates Gets Into Shape!

DSC_6563Several weeks ago our B & A crew were called for assignment to shoot the new facility in Naples Florida for Dick’s Sporting Goods.  We worked before sunset and before the store opened to show all the architectural space and get store appeal.

We can shoot for any client to show the new building, new facility, etc.  We have the experience to shoot for companies, home builders or for builders of large commercial projects.  We also have shot for architects, construction companies, planners, hotels, landscapers, and even lighting companies.

We’re in shape now!  Give us a call for any of your interior or exterior buildings.



Dominion — Cool Assignment in Lake Powell for B & A’s Filmmaker


Our very talented videographer, Woodruff Laputka, had a great opportunity to visually capture models in breath-taking Lake Powell. Here is the story that he wrote about his experience for you to enjoy on our blog.


The landscape of Lake Powell, Utah, is interesting to explain. It’s a man-made lake, possible via the massive Glen Canyon Dam that presides over the Colorado River. This ancient landscape was immediately changed, its immense floor frozen beneath more than 100 feet of water at its deepest depths. Within recent memory, trekking sites, camp grounds, plant life, and even ancient ruins, were sunk out of sight in a single raging tide, waiting silently for their chance to one day reemerge.


The cyclopean majesty of this landscape takes some getting used to. It’s also literally quite big (You can start on one end riding your boat full blast and merely crawl to a small amount of the epic, 1900 miles of shoreline.) Additionally, it spiders off as hundreds of small, off-shoot canyons, crevices and caverns that wind in every direction off the main drag, each with its own mesmerizing magic of colors, life, and still, antiquitis silence.


Dynamic Photography Workshops has been operating in Lake Powell for several years, bringing quite an array of skill levels to engage in creative discourse there. Through several recommendations, the programmers of this fine operation and I came into touch. They were looking for a filmmaker to help document what they do out there.


I was fascinated, and after some wheeling and dealing, was quickly charged with the task of filming this landscape via the application of the nude human form. It was rather last minute, and I quickly had to throw together my multi-day bag and format some cards before grabbing my camera and running to the airport. Having only a short time to read about its 2 million-plus visitors a year, I imagined Lake Powell to possess a veritable city of tourist-traps and boats-for-rent promo-boards. ‘See the ruins!’, ‘Kill the fish’, ‘See the ruins while you kill a fish….IN THE RUINS!’ The possibilities were mind-boggling. How could such an immense body of man-made-water (second largest in the U.S., by the way) not be down-right infested by eager weekenders and vacationing Korean families? Hell, I could open up a smoothie shop there!


Well, I apparently was mistaken; my dreams of the Lake Powell Smoothie Factory (as it happens to so dutifully be called) were quickly dashed. Aside from a small community that lingers around a floating marina (small compared to the sheer traffic the location experiences), there’s nothing out there. It’s roughly 6 hours from Salt Lake City, and leads you through some of the most remote, wild-west feeling communities you’ll ever strike upon in this nation when trying to get to it. Places like ‘Bunyan City’ and ‘Prairie Dog Court’, or the honorable village of ‘Coyote Baby’, carved into the edifice of old sandstone cliff faces.


Heading into Lake Powell, I was immediately impressed. It’s difficult to not be inspired out there. Many have regarded it’s array of colors, or it’s smattering of Anasazi ruins, or its remoteness as either a chemistry of dominating muses, or singularly on their own. Personally, I was constantly thinking about the lake itself. What secrets does it possess? How has it changed the environment here, and how does the environment handle the presence of, in geological terms, its brand-new master? I kept thinking about how the lake was something that pulled the world of Glen Canyon together. A singularity in both form and concept. Not just a conqueror, but also a re-designer, giving this landscape of elements a totally new connection, both dividing worlds and stirring new ones.


When shooting in Lake Powell, it’s never hard to find what to shoot. But for me, I was faced with the question: How does one document such an array of life, history, and geology? via applying the human form of nude models?


Well, the first day of shooting was over, and we were all heading back to camp rather late. The sun had already gone, the monumental, some seven-hundred feet tall, canyon walls now plunged into an indiscriminate pitch of shadow against a twilight of dark blue fading songbird yellow. I was shooting at the front of the boat, watching the almost mirror-like water pass us by, when Glen Canyon’s historic muse hit me. I knew exactly what I wanted to do. Every shot. Every cut. It all made sense. I had made good friendships with all of the models quite quickly, and noted their various personalities and physiques. Their curves, lines, and silent-expressions that can only be seen when a model chooses to communicate them to you. There’s a long-standing knowledge of the power that occurs in this place when artistically juxtaposed with the human body, and this was precisely the mechanism needed to answer the muses call.


Through the model’s physical interpretation of the landscapes upon which we ventured, we sought to not simply capture and document Lake Powell as a location. We sought to capture it’s essence, the ‘Glen Canyon historic muse’ itself. I wanted to find those elements that rule this landscape, and tie them together with that universal commonality: the lake. An entire week went by in the process without even a notion of time, leaving a strange longing in your stomach once you realize you’re passing Coyote Baby and about to get gas outside of Virgil’s Cross Roads. The experience becomes something of a dream more than a memory, and as I had heard and now attest to personally, doesn’t seem to ever leave you.


As a filmmaker, and as a story teller, I was entranced by the this place, and in an instant would find myself back there, hiking among its rocks, studying its endless amount of curves and carvings, and swimming in its waters, a sea of dead trees, sunken treasures, and the distant calling of a landscape begging to be interpreted.

– Woodruff Laputka

B & A – New Year’s Resolutions 2015!!


Happy New Year to all our Blog followers!!  Some people hate New Year’s resolutions.  While others hate hearing them, we love making them, writing them, and executing them!  We love the idea of a clean slate, filled with good intentions and exciting possibilities.  Here’s a short list of resolutions, perhaps you can make some of these your personal resolutions as well (we can share!).


Organize stuff!  Make goals.  Weekly.  Monthly.  And write them down. You need something you can visually see, so hang a giant whiteboard over the desk (get one of the peel and stick ones. They’re cheap and work great.). That way it will nag at you until you complete the task and cross it off. (Don’t erase, it feels better to see something crossed off!).


Everyone needs one! Doesn’t matter what field you’re in these days, everyone has the Internet and everyone has Linked In, Facebook etc. and you want to look professional since it is the first step to building your “personal brand”.

I’m sure you already know that more and more people will now “Google” you before considering getting into a business or personal relationship with you? As a result, your headshot is often the first impression you make these days. Start off the year with a quick and simple professional photo shoot and update your online profiles and website images. Businesses where the owner uses a 10 – year old college picture or Cancun beach headshot does not convey the professionalism that you want to project.


Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Take the time to create a marketing plan and follow through with it.

Perhaps start by updating your company’s public image. Start with new photos of your company, employees, products, etc. and update that old website. Allocate your budget to properly suit your personal business needs. We will work with you to get the most bang for the buck!


Planning is vital if you want a healthy, growing business. Business planning allows you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward. Not only will this help you avoid costly mistakes or losing your business direction, but you’ll feel more focused and relaxed.


What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends.

Forgetting business, learn something new just for you! Take an art course, join a book club, or renew that forgotten gym membership to make yourself a better person – both mentally and physically. Remember life is not about just business.

The true measure of success in life is not money, fame or power – it’s laugh lines.


Top 5 Reasons Everyone Needs a Good Headshot:

Abstract Birdseye View of a Nerd Man with Extreme Expression

1. Everyone needs one!   It used to be that only senior executives or people in creative fields (actors, models, performers, etc.) needed an up-to-date headshot, but that’s definitely not the case anymore!  Today, people of all occupations and levels should consider a professional headshot as the first step towards building your  “personal brand”.   And it doesn’t need to be “stiff-corporate-bank-executive-photo” with a creepy old backdrop either, we do a lot of “casual” head shots both indoors and outdoors for people who need a professional image that expresses their individuality.  People tend to do business with those they know, like and trust.  Having a professional headshot helps people feel like they know you before you’ve ever even met. 

2. How do you want to be seen by the world?   I’m sure you already know that more and more people will now “google” you before considering getting into a business or personal relationship with you?  Your headshot is often the first impression you make, and as we all know – first impressions are very long-lasting.  Most people want to be seen as friendly, confident, approachable and trustworthy.  Does the cell phone snapshot you are currently using convey that?

3. You just might need one tomorrow!   You might be thinking that there is no reason you need a professional headshot – but that may change overnight.   A good percentage of people that call us for a session have a “headshot crisis” – a local newspaper is running an article on them, they were asked to submit one with the job application, they need to create a professional online profile, and they need it ASAP!   Make sure you are ready when that request comes!

4. You want to look professional.  You definitely need a polished professional looking image to convey your level of professionalism.   If you are using a cropped picture from a New Year’s party as your professional headshot, you might be sending the wrong message about your business.

5. Social media profiles.   If you are active on social media (and who isn’t?), it’s important to have a headshot that reflects well on you (and your business).  It’s recommended that you use the same image across all social media platforms to create consistent look and start building “brand recognition”.  In addition, people are less likely to click on a LinkedIn or Facebook profile if it is missing a photo, and they are less likely to believe a blog or a comment posted by an anonymous avatar.  We are a fast paced visual society now and we all naturally gravitate towards happy and friendly images.

beautiful middle aged brunette woman smiling

Holiday Specials on Headshots!!! 40% OFF

Chase Comp CardAttention all shoppers!!! Headshots are ON SALE! Are you looking to spice up your portfolio??? Update some headshots?? Maybe clean up that old comp card????

B & A is running HOLIDAY SPECIALS on Headshots! The discount rate pricing starts today and runs until December 31st!

You’ll get 40% off our everyday price! Don’t let the clock run out!!

Just email us at ba@billbachmann.com or call the studio at 407-333-9988 (after 10am EST) to set up your consultation with Michele René!


Whatever Lola Wants Lola Gets!! (Lola the studio PUPPY that is….)


We know you’re saying it! Isn’t she precious! Lola Bear is our 7 week old mixed breed studio puppy and beautiful lady model! (well technically she’s our studio foster puppy, but shhhhhh don’t tell her!)

We are currently working with Battisti’s Furry Friends (B.F.F.) animal rescue and fostering this precious little girl for several weeks until she’s ready for her permanent home.

Check out more about B.F.F. at https://www.facebook.com/pages/BFF-Rescues/679566555462093

Stop by the studio to see her!! She loves friends!!

Woof Gang Bakery Product Shoot!


Working with Woof Gang Bakery has been an absolute pleasure! What a great company and such a fun shoot with puppies!! Who doesn’t want to spend the day taking photos of happy dogs with bones! It may have been a bit of a challenge to get that perfect shot but I think we did it! How cute are they?!?!

P.S. These dog treats are delicious! We may have tasted them…. those cookies are delish!


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Product Photography


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Summertime is in full swing at B & A! We’re busy with many product shoots in studio! Here’s one of my favorites with a fresh tomato! So ripe and red that I wish I could eat it!

If you’re looking for a interesting perspective on your product, lets brainstorm together and come up with a great concept for your company!