Happy New Year to all our Blog followers!! Some people hate New Year’s resolutions. While others hate hearing them, we love making them, writing them, and executing them! We love the idea of a clean slate, filled with good intentions and exciting possibilities. Here’s a short list of resolutions, perhaps you can make some of these your personal resolutions as well (we can share!).
#1: GET ORGANIZED
Organize stuff! Make goals. Weekly. Monthly. And write them down. You need something you can visually see, so hang a giant whiteboard over the desk (get one of the peel and stick ones. They’re cheap and work great.). That way it will nag at you until you complete the task and cross it off. (Don’t erase, it feels better to see something crossed off!).
#2: UPDATE YOUR HEADSHOT
Everyone needs one! Doesn’t matter what field you’re in these days, everyone has the Internet and everyone has Linked In, Facebook etc. and you want to look professional since it is the first step to building your “personal brand”.
I’m sure you already know that more and more people will now “Google” you before considering getting into a business or personal relationship with you? As a result, your headshot is often the first impression you make these days. Start off the year with a quick and simple professional photo shoot and update your online profiles and website images. Businesses where the owner uses a 10 – year old college picture or Cancun beach headshot does not convey the professionalism that you want to project.
#3: PROMOTE YOUR BUSINESS REGULARLY AND CONSISTENTLY
Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Take the time to create a marketing plan and follow through with it.
Perhaps start by updating your company’s public image. Start with new photos of your company, employees, products, etc. and update that old website. Allocate your budget to properly suit your personal business needs. We will work with you to get the most bang for the buck!
#4: MAKE BUSINESS PLANNING A WEEKLY EVENT
Planning is vital if you want a healthy, growing business. Business planning allows you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward. Not only will this help you avoid costly mistakes or losing your business direction, but you’ll feel more focused and relaxed.
#5: LEARN SOMETHING NEW
What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends.
Forgetting business, learn something new just for you! Take an art course, join a book club, or renew that forgotten gym membership to make yourself a better person – both mentally and physically. Remember life is not about just business.
The true measure of success in life is not money, fame or power – it’s laugh lines.